Business models are a holistic framework for understanding, designing and testing business assumptions in the market place. Organizations use the business model as a business strategy to unlock long-term value in economic, social, cultural, or other contexts. Though the primary aim is to make money for the stakeholders, many want to develop different values also. They use a holistic framework to identify a systematic way to deliver and capture value from customers through monetization strategies. Also, the innovative business model is like a form of art that one can recognize the right one from the wrong in the long run.